Grand Rapids, Michigan - September 29, 2005 - OP Sports/OP Creative Performance Coaching is launched and now working with highly competitive and amateur athletes and creative individuals to train concentration and focus to achieve optimal performance.

"Athletes and creative individuals tend to focus on their bodies and skills for enhancing performance." Steven Hamming, PsyD said. "At OP we complement these traditional methods by training the mind to remove any barriers and performance anxieties. Through performance coaching, we've helped individuals as well as entire teams take their activity to the next level of enjoyment and competitiveness."

Steven G. Hamming, PsyD, is a licensed clinical psychologist with over 16 years experience specializing in performance coaching utilizing EMDR (Eye Movement Desensitization Reprocessing) psychotherapy techniques. In working with highly competitive and amateur athletes and creative individuals, Dr. Hamming has been able to help them optimize their mental readiness to perform to their fullest potential.

For additional information on OP Sports/OP Creative, as well as a self-test to see if performance coaching can assist you in performing to your potential, visit op-sports.com or op-creative.com.

About OP Sports/OP Creative: OP Sports/OP Creative specializes in performance coaching - training the mind to optimize performance every single time. We teach how to concentrate, what to focus on, and how to roll with the rollercoaster of emotions that accompany any performance- related activity. Performance coaching helps free your mind, allowing you to move past any performance or creative blocks that have been holding back true potential.