Sword Art Online: Echoes of Aincrad

Project Overview

A collector's edition is ultimately defined by the experience of the collection as a whole. For the Aincrad Edition, that meant developing a range of pieces that worked together as a complete retail offering rather than relying on a single centerpiece collectible.

Working alongside Bandai Namco Entertainment America, the collection was developed as a unified edition from concept through production. Design, materials, and packaging were considered together to ensure every component contributed to the final release.

Highlights

• Collector's edition product development
• Apparel, accessories, and printed collateral
• Custom collector's box and packaging
• End-to-end design for retail production
• Released as the official collector's edition for Sword Art Online: Echoes of Aincrad.